Interviewed by Leaves House, learn more about SUUM!

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1. Where does the name SUUM come from?

Latin possessive pronoun which means his or hers. We interpret it as follows, we believe that each product finds its taker and that is when it makes it its own

2. What inspired you to launch SUUM?

Going into business with my mother and giving her the chance to realize her dream of having her own business was a decisive aspect for me when setting up the business. In addition, my desire to reinvent traditional packaging and offer zero waste products to customers prompted me to create SUUM. In a world where cosmetics pollute a lot, it was essential for both of us to provide an eco-friendly alternative that would last through the years without going out of fashion.

3. What is the special feature of your packaging?

It is certified water-soluble and biodegradable, our products can be used in any waterway or even get rid of the label on the river, because there will be no negative impact on the environment. The paper is made from plants, the ink is biodegradable and environmentally friendly, and the glue used to seal the packaging is also biodegradable. Opting for such packaging also means saying goodbye to a large amount of waste.

4. What to expect with SUUM products?

When you buy SUUM, you can be assured of having quality products, handmade, with carefully chosen ingredients, which come from Quebec suppliers. We are talking about vegan products created with the fewest possible ingredients and which provide the most possible benefits, while respecting the planet.

5. Why do you think it is important that companies adopt more sustainable practices?

It's not important, it should be a necessity. The planet recently passed a point of no return regarding its natural resources. Waste lands are overflowing, and product consumption has never been higher. I strongly believe that a circular business model must be integrated into the business world, even if this environment advocates capitalism.

6. What was the inspiration for the design of your packaging?

All credit must go to Atelier BangBang, a graphic design and screen printing studio. We wanted to have a timeless concept, which will remain "classy" even in 10 years. The idea of keeping it simple also followed the company's idea: To offer simple, everyday products, with as few ingredients and packaging as possible. So sticking to a minimalist design was for us a "must have" to bring our project to life.

7. You said that you "encourage young retirees to work with you" Why?

I did a 3-month research work at my Cégep on "old people", people in their senior years who are retired. Conclusion? Boredom is part of the everyday routine and it keeps coming day after day. Retirees want to take care of themselves without having too much pressure and that is what SUUM is trying to do by giving them little spots here and there in the production of certain products. In addition to being busy and socializing, they are paid, so we combine the useful with the pleasant.

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